Communicating the benefits of historic preservation for the community is fundamental to SPA’s mission. People can’t support what they don’t understand, and the Communications Committee utilizes all strategies to increase understanding of SPA’s purpose, activities, accomplishments, and projects. SPA’s quarterly newsletter, The Update, is a primary means of communication with our members. Further, social media is purposefully utilized to introduce SPA’s message to those currently outside our organization. Harnessing a variety of means of communication is this committee’s task, as the significant economic and social value of historic preservation to Spokane County is a story worth telling.